More Fins use mobile phones than any other people in the world. 65% to be exact, that’s compared to 25% in the United States. It’s becoming an organic part of life from cradle to grave. In fact, the Finnish word for the phone is “kanika” which means little hand. Who makes it? The Finnish company with more name recognition than Finland itself, Nokia. When Yorma Olia took over as Nokia’s Chief Executive in 1992, the company’s best known products were toilet paper and rubber boots. Olia flushed all that away, concentrated on mobile phones and became the world’s largest producer with 25% of the global market.
If this sounds like an ad for Nokia, well, there’s no way around it. Just the year 2000 Nokia was named the eleventh best-known brand in the world. Just behind Marlboro, ahead of Kodak and Nike.
How could that happen? The answer is, Fins have always had an affinity for phones. Right after Alexander Graham Bell introduced the device in 1867 the telephone mania overtook the country. The first subscribers to what Fins called a “talking wire” included two police stations, two fire stations, a railway station, and of course, a lawyer.
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